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Behind the Scenes of My Internship at KG Media
Michaela, a student from Slovakia, joined KG Media team through the Erasmus+ program for her internship. During her time at the agency, she learned more about social media, SEO, SEM,…
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Digital Marketing Trends: What to Expect in 2026
Digital marketing trends for 2026 are shaped by AI, video, and Demand Gen campaigns that influence users before they even search. Digital marketing no longer begins with search. It now…
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AI Copywriting Basics: What It Is, How It Works, and Why Use It
AI copywriting, or the use of artificial intelligence to create marketing content, has quietly but powerfully entered the world of digital marketing. Today, through AI content marketing, companies can plan…
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AI SEO Optimisation in Croatia
SEO is no longer just about keywords and links. With the rise of artificial intelligence, AI SEO optimisation is changing how users search and how brands appear in search results.…
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AI Ad Optimization: A Guide to the New Era of Digital Advertising
Digital marketing is evolving faster than ever, especially in AI ad optimization. In the past, advertising meant manually selecting audiences, setting up a few ads, and gradually optimizing campaigns based…
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Shopify and ChatGPT: Is the Future of E-Commerce in Conversation?
Shopify and ChatGPT have joined forces in a project that could change the way people shop online. Imagine a customer no longer needing to browse your online store, but simply…
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AdWorld Experience 2025: Between AI Hype, Psychology, and What Actually Matters
Last week we attended the AdWorld Experience conference and honestly, we didn’t quite know what to expect. Most events these days revolve around the same buzzwords – AI, automation, the…
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What is Artificial Intelligence (AI) in Marketing?
Artificial Intelligence (AI) in marketing is transforming the way businesses operate. It helps personalize content, optimize campaigns, and better understand customer needs. AI systems collect and analyze data from every…
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TikTok advertising: How to utilize the popular platform for promotion in the international market
Short, entertaining video content with endless fun makes TikTok a true sensation. More and more brands are using this social media platform to promote their products and services by following…
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Performance Marketing Diamonds CEE 2018 contest in Warsaw
KG Media participated in the Performance Marketing Diamonds CEE 2018 contest, as part of the conference Performance Day CEE, to which we applied as a member of the BlueAlliance cluster.…
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