Blog Archives

“Stopping advertising to save money is like stopping your watch to save time.”

— Henry Ford

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KG Media blog - 7.4.2026.

AI copywriting koncept s laptopom, mobitelom i žuto-plavom pozadinom background

AI Copywriting Basics: What It Is, How It Works, and Why Use It

AI copywriting, or the use of artificial intelligence to create marketing content, has quietly but powerfully entered the world of digital marketing. Today, through AI content marketing, companies can plan…

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KG Media

KG Media blog - 19.3.2026.

AI SEO Optimisation in Croatia

SEO is no longer just about keywords and links. With the rise of artificial intelligence, AI SEO optimisation is changing how users search and how brands appear in search results.…

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KG Media

KG Media blog - 3.3.2026.

AI Ad Optimization: A Guide to the New Era of Digital Advertising

Digital marketing is evolving faster than ever, especially in AI ad optimization. In the past, advertising meant manually selecting audiences, setting up a few ads, and gradually optimizing campaigns based…

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KG Media

KG Media blog - 10.2.2026.

Shopify and ChatGPT: Is the Future of E-Commerce in Conversation?

Shopify and ChatGPT have joined forces in a project that could change the way people shop online. Imagine a customer no longer needing to browse your online store, but simply…

Author:

Filip Aldić

KG Media blog - 20.10.2025.

Client-side GTM vs Google Tag Gateway vs Server-side GTM: Which Tracking System to Choose?

In the world of digital marketing, data reliability and privacy compliance have become key challenges for advertisers. Changes in browsers, the growing use of ad blockers, and increasingly strict GDPR…

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KG Media

KG Media blog - 8.10.2025.

AdWorld Experience 2025: Between AI Hype, Psychology, and What Actually Matters

Last week we attended the AdWorld Experience conference and honestly, we didn’t quite know what to expect. Most events these days revolve around the same buzzwords – AI, automation, the…

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KG Media

KG Media blog - 2.10.2025.

Example of an AI-generated visual created with ChatGPT

What is Artificial Intelligence (AI) in Marketing?

Artificial Intelligence (AI) in marketing is transforming the way businesses operate. It helps personalize content, optimize campaigns, and better understand customer needs. AI systems collect and analyze data from every…

Author:

Antonios Ivan Karalazos

KG Media blog - 25.9.2025.

Conferences and Congresses in Q4 2025 You Don’t Want to Miss

The end of the year brings top-tier conferences and congresses to Croatia in 2025, particularly in tourism, marketing, and IT. Highlights include Unlock Rijeka, the 19th Croatian Camping Congress in…

Author:

Filip Aldić

KG Media blog - 16.9.2025.

MeasureCamp Split 2025: Our Impressions and Key Insights

Saturday, September 6th, our team had the honor and pleasure of participating in MeasureCamp Split, an event that gathers members of the regional digital analytics community. For those unfamiliar, MeasureCamp…

Author:

Dario Dobošić

KG Media blog - 3.9.2025.

Website Optimization for AI Search: A Beginner’s Guide

Artificial intelligence is completely changing the way we search the internet. Traditional Google search results are increasingly giving way to AI-generated answers, systems like ChatGPT, Perplexity, or Google’s SGE (Search…

Author:

Dario Dobošić

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KG Media blog - 17.6.2025.

SEO Summit 2025: Key Insights Shaping the Future of Search

Digital marketing never stops—just like search algorithms. That’s why SEO specialists must constantly stay updated, adopt new knowledge, and develop strategies that meet both user needs and technological changes. One…

Author:

Antonios Ivan Karalazos

KG Media blog - 15.5.2025.

Vegeta Breaks Boundaries – The First Brand from the CEE Region on Netflix

At KG Media, we have been shaping the advertising market and developing solutions that connect brands with their audiences for over 30 years. We were the first Microsoft Advertising Partner…