ai

Author:

KG Media blog - 8.10.2025.

AdWorld Experience 2025: Between AI Hype, Psychology, and What Actually Matters

Last week we attended the AdWorld Experience conference and honestly, we didn’t quite know what to expect. Most events these days revolve around the same buzzwords – AI, automation, the…

Author:

KG Media

KG Media blog - 2.10.2025.

Example of an AI-generated visual created with ChatGPT

What is Artificial Intelligence (AI) in Marketing?

Artificial Intelligence (AI) in marketing is transforming the way businesses operate. It helps personalize content, optimize campaigns, and better understand customer needs. AI systems collect and analyze data from every…

Author:

Filip Aldić

KG Media blog - 16.9.2025.

MeasureCamp Split 2025: Our Impressions and Key Insights

Saturday, September 6th, our team had the honor and pleasure of participating in MeasureCamp Split, an event that gathers members of the regional digital analytics community. For those unfamiliar, MeasureCamp…

Author:

Dario Dobošić

KG Media blog - 3.9.2025.

Website Optimization for AI Search: A Beginner’s Guide

Artificial intelligence is completely changing the way we search the internet. Traditional Google search results are increasingly giving way to AI-generated answers, systems like ChatGPT, Perplexity, or Google’s SGE (Search…

Author:

Dario Dobošić

Post difficulty:

za početnike

KG Media blog - 17.6.2025.

SEO Summit 2025: Key Insights Shaping the Future of Search

Digital marketing never stops—just like search algorithms. That’s why SEO specialists must constantly stay updated, adopt new knowledge, and develop strategies that meet both user needs and technological changes. One…

Author:

Dario Dobošić

KG Media blog - 19.10.2024.

SEO Trends 2025: How Artificial Intelligence, Mobile Optimization, and Voice Search Will Shape the Future of Search Engine Optimization

SEO is a dynamic field that constantly evolves to respond to changes in technology, user behavior, and search engine algorithms. SEO trends for 2025 bring even deeper integration of artificial…