At KG Media, we have been shaping the advertising market and developing solutions that connect brands with their audiences for over 30 years. We were the first Microsoft Advertising Partner agency in the region – recognized and awarded for our achievements. Through experience and collaboration with partners, we create projects that push boundaries and open new opportunities for clients.
One such project is Netflix advertising for Vegeta, the first brand from the CEE region to be present on this global platform. This project represents a blend of innovative media strategy and successful collaboration with Podravka.
For Vegeta, we identified Netflix as the ideal channel for strengthening brand visibility and connecting with consumers in a premium environment. Advertising on Netflix – a platform that millions of people use daily to relax and enjoy content – enabled Vegeta to reinforce its position and increase its presence in the Western European market.
The campaign achieved excellent results, with more than 650,000 ad impressions in the German market. These figures confirm that a carefully chosen channel and high-quality execution delivered tangible results, providing the brand with visibility in an environment perceived by audiences as safe and trustworthy.
The successful execution of this project was made possible thanks to the project team: Kristina Perković (Podravka, Category Manager in Business Unit Culinary), Nikolina Pozder (Podravka, Marketing Expert for Western Europe Markets), Sanja Garaj Miloš (Head of Corporate Marketing), and Antonios Ivan Karalazos (KG Media, Performance Marketing Director).
Podravka emphasized that their goal was to strengthen Vegeta’s recognition in Germany and position it as a premium brand, using channels that enable strong emotional connections with consumers. Podravka is one of the leading food producers in Southeastern, Central, and Eastern Europe. Vegeta, its most recognizable brand, is present in more than 60 countries worldwide and has held a leading position among seasonings in Europe for years.
With a rich heritage spanning over 65 years, Vegeta has evolved into a modern and versatile addition to meals, helping every home cook get the best out of their recipes and ensuring a perfect taste experience every time.
In Western European markets, Podravka builds its marketing strategy on innovative advertising channels, strong premium positioning, and creating emotional bonds with consumers. Digital transformation and tracking consumer habits are key to adapting strategy to local markets while preserving brand authenticity.
Netflix Advertising as a Strategic Leap
Netflix advertising is a perfect example of a strategic approach that combines heritage, a strong brand, and an innovative channel. Thanks to this, Vegeta became the first brand from the CEE region to appear on this global platform, strengthening its position among the world’s leading brands.
For KG Media, this project confirms the strength of long-term partnerships and the value of carefully developed strategies. Netflix advertising has become an integral part of Podravka’s media strategy, enabling Vegeta to strengthen its market presence and open new communication channels.
The campaign demonstrates the importance of continuously investing in the right channels and partners who understand both the market and the brand’s needs. A clearly defined strategy and quality execution delivered results, and once again proved that investment in digital formats opens new opportunities for brands that want to remain competitive and visible.
