{"id":15772,"date":"2026-06-29T14:42:36","date_gmt":"2026-06-29T12:42:36","guid":{"rendered":"https:\/\/kg-media.eu\/?p=15772"},"modified":"2026-06-29T14:44:46","modified_gmt":"2026-06-29T12:44:46","slug":"seo-in-the-ai-era-key-takeaways-from-croatia-seo-summit-2026","status":"publish","type":"post","link":"https:\/\/kg-media.eu\/en\/blog\/seo-in-the-ai-era-key-takeaways-from-croatia-seo-summit-2026\/","title":{"rendered":"SEO in the AI Era: Key Takeaways from Croatia SEO Summit 2026"},"content":{"rendered":"

SEO in the AI era means optimizing your digital presence for organic results, Google’s AI Overviews, and generative AI tools.<\/strong><\/p>\n

Croatia SEO Summit 2026<\/a> covered how SEO and GEO work together, measuring AI visibility, content refreshes, technical SEO, e-commerce, and the role of brand.<\/p>\n

Below, we explain how to apply these takeaways to an integrated SEO, GEO, and AEO strategy.<\/p>\n

What are SEO, GEO, and AEO, and how do they work together?<\/strong><\/h2>\n

SEO<\/strong> lays the technical and content foundations. GEO<\/strong> makes content easier for generative systems to understand, while AEO<\/strong> structures it to provide direct answers.<\/p>\n\n\n\n\n\n\n
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Approach<\/strong><\/p>\n<\/td>\n

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Primary goal<\/strong><\/p>\n<\/td>\n

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Application<\/strong><\/p>\n<\/td>\n<\/tr>\n

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SEO<\/strong><\/p>\n<\/td>\n

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Visibility in organic search results<\/p>\n<\/td>\n

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Indexing, rankings, content, internal links, and technical optimization<\/p>\n<\/td>\n<\/tr>\n

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GEO<\/strong><\/p>\n<\/td>\n

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Understanding and visibility in generative systems<\/p>\n<\/td>\n

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Clear entities, verifiable information, sources, and a citation-friendly structure<\/p>\n<\/td>\n<\/tr>\n

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AEO<\/strong><\/p>\n<\/td>\n

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Delivering clear, direct answers<\/p>\n<\/td>\n

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Answer-first paragraphs, questions, definitions, tables, and FAQs<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"Predava\u010dica<\/a><\/p>\n

Lily Ray explored the relationship between SEO and GEO in her talk, \u201eHow SEO and GEO Work Together \u2013 and How to Do GEO Without Destroying Your SEO\u201c.<\/p>\n

GEO works best on strong SEO foundations. Problems with indexing, information quality, structure, or authority make content less likely to be cited by AI systems.<\/p>\n

What does GEO optimization look like in practice?<\/strong><\/h3>\n

First, check whether Google can index your key URLs. Then review canonical tags, your sitemap, content hierarchy, and internal links.<\/p>\n

For a deeper look at how SEO, GEO, and AEO fit together, read our guide to optimizing your website for AI search<\/a>.<\/p>\n

What are the limitations of SEO, GEO, and AEO?<\/strong><\/h2>\n

SEO<\/strong> performance depends on indexing, competition, and website authority.<\/p>\n

GEO<\/strong> cannot guarantee citations because generative answers may vary by model, prompt, and available sources.<\/p>\n

AEO<\/strong> makes it easier to provide direct answers, but concise formatting cannot replace topical depth, expertise, and credibility.<\/p>\n

The best results come from combining all three approaches rather than relying on any one of them.<\/p>\n

How do you measure a brand’s AI visibility?<\/strong><\/h2>\n

AI visibility is measured by running a predefined set of prompts repeatedly across the same models and time periods.<\/strong><\/p>\n

A single query is not enough because answers can change depending on the model, prompt, context, and available sources.<\/p>\n

\"Bojan<\/a><\/p>\n

Bojan Basrak’s workshop focused on measuring brand presence in generative answers.<\/p>\n

Because there is no standardized search volume for AI prompts, teams use synthetic<\/strong> prompts<\/strong>, which are realistic questions based on genuine user needs.<\/p>\n

Prompts can be sourced from:<\/p>\n