{"id":15172,"date":"2025-10-08T13:01:13","date_gmt":"2025-10-08T11:01:13","guid":{"rendered":"https:\/\/kg-media.eu\/?p=15172"},"modified":"2025-10-08T13:05:10","modified_gmt":"2025-10-08T11:05:10","slug":"adworld-experience-2025-between-ai-hype-psychology-and-what-actually-matters","status":"publish","type":"post","link":"https:\/\/kg-media.eu\/en\/blog\/adworld-experience-2025-between-ai-hype-psychology-and-what-actually-matters\/","title":{"rendered":"AdWorld Experience 2025: Between AI Hype, Psychology, and What Actually Matters"},"content":{"rendered":"<p>Last week we attended the AdWorld Experience conference and honestly, we didn\u2019t quite know what to expect.<br \/>\nMost events these days revolve around the same buzzwords &#8211; AI, automation, the \u201cnew era of advertising\u201d &#8211; so we assumed this would be another round of nice phrases and predictions.<\/p>\n<p>Luckily, we were wrong.\u00a0<\/p>\n<p>What won us over right away was the practical approach.<br \/>\nNo empty talk about the future, just real tools, testing, and insights you can apply immediately.<\/p>\n<p>Even more importantly, the focus wasn\u2019t only on technology but on:<\/p>\n<ul>\n<li>psychology,<\/li>\n<li>creativity,<\/li>\n<li>and the human side of advertising.<\/li>\n<\/ul>\n<h2>When Technology Meets Psychology<\/h2>\n<p>It may sound unusual, but most of the conference takeaways came down to one thing: understanding people. AI can analyze tons of data, but it still can\u2019t feel what moves an audience.<\/p>\n<p>That\u2019s where psychology comes in: emotion, perception, motivation, and the way people react to messages.<\/p>\n<p>One talk summed it up with a simple rule:<\/p>\n<blockquote>\n<p>\u201cCreativity comes first, then communication, and only then analysis.\u201d<\/p>\n<\/blockquote>\n<p>That\u2019s the opposite of how we often work in practice &#8211; where data drives every decision and emotion gets lost somewhere along the way. And that\u2019s exactly where AI still falls short: <strong>the authentic human tone<\/strong>.<\/p>\n<h2>Meta, Advantage+, and the Limits of Automation<\/h2>\n<p>One of the most useful parts of the conference was the deep dive into Meta Advantage+ campaigns and how to truly make the most of them.<\/p>\n<p>An interesting insight: Meta is increasingly restricting manual interest exclusions to broaden audience reach which calls for a completely new way of thinking about segmentation.<\/p>\n<p>The key takeaway? Creative diversification &#8211; ideally 20 to 30 visual and message variations per campaign, never less.<\/p>\n<p>AI will more and more often suggest ad copy, but the message was clear: <strong>don\u2019t follow it blindly<\/strong>. Human context and brand voice must remain at the core.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-13-1024x576.jpg\" class=\"fancybox\" ><img decoding=\"async\" width=\"1024\" height=\"576\" class=\"aligncenter size-large wp-image-15160\" src=\"https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-13-1024x576.jpg\" alt=\"\u201cBusiness Case &amp; Hypothesis\u201d at the AdWorld Experience conference\" srcset=\"https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-13-1024x576.jpg 1024w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-13-300x169.jpg 300w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-13-1536x864.jpg 1536w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-13-151x85.jpg 151w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-13-400x225.jpg 400w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-13.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Creativity as the Main Driver<\/h2>\n<p>As much as we all love numbers, nearly every talk circled back to the same truth &#8211; <strong>creativity makes the difference<\/strong>.<\/p>\n<p>Images, visuals, copy &#8211; these are the elements that create the biggest shifts in performance. Sometimes changing just a tone, a single word, a frame, or a rhythm can dramatically boost engagement.<\/p>\n<p>One quote from the stage captured it perfectly:<\/p>\n<blockquote>\n<p>\u201cData tells you what works, but emotion is what makes it work.\u201d<\/p>\n<\/blockquote>\n<p>We especially liked the idea of single-word split tests, minimalist but incredibly effective experiments where just one word changes everything.<\/p>\n<h2>B2B Marketing and Lead Quality<\/h2>\n<p>A topic particularly relevant to our everyday work was B2B lead generation.<br \/>\nThe focus is no longer on the quantity of leads, but on their <strong>quality<\/strong>. And again, it all comes back to context: the goal isn\u2019t \u201cmore,\u201d it\u2019s \u201cbetter.\u201d<\/p>\n<h2>Client Collaboration = One Team<\/h2>\n<p>An unexpected but essential part of the conference was the discussion about client\u2013agency relationships. It\u2019s not talked about enough, yet communication and trust are what ultimately determine project success.<\/p>\n<p>The takeaway was simple: <strong>when everyone works toward the same goal, boundaries disappear<\/strong>. Transparency, clear feedback, and a shared rhythm make the difference between \u201cjust another campaign\u201d and a true partnership.<\/p>\n<h2>The Technical Layer: Audits, Scripts, and Time-Saving Tools<\/h2>\n<p>From the technical side, we\u2019d highlight Nils Rooijmans talk, where he walked through his Blueprint Audit Checklist for Google Ads accounts. From basics like switching the interface to English and enabling auto-tagging, to setting up scripts for automatic alerts and fixing enhanced conversion errors &#8211; his checklist (available <a href=\"https:\/\/nilsrooijmans.com\/free-google-ads-scripts-the-ultimate-list\/\">online<\/a>) is a hands-on guide anyone can apply right away.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/cursor-1024x671.jpg\" class=\"fancybox\" ><img decoding=\"async\" width=\"1024\" height=\"671\" class=\"aligncenter size-large wp-image-15156\" src=\"https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/cursor-1024x671.jpg\" alt=\"Cursor \u2013 an AI-powered coding tool\" srcset=\"https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/cursor-1024x671.jpg 1024w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/cursor-300x196.jpg 300w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/cursor-130x85.jpg 130w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/cursor-382x250.jpg 382w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/cursor.jpg 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>We were also intrigued by Cursor AI &#8211; an AI-assisted coding tool (<a href=\"https:\/\/cursor.com\/\">cursor.com<\/a>).<br \/>\nIt\u2019s faster and more intuitive than ChatGPT for writing scripts and automations, making it incredibly useful for marketing teams who want more control over their tools.<\/p>\n<h2>Demand Gen Campaigns and New Formats<\/h2>\n<p>Another fascinating segment focused on Demand Gen campaigns &#8211; YouTube In-Stream, Discover, and Shorts. The key message was all about proper setup and optimization for maximum performance.<\/p>\n<p>One quote kept coming up:<\/p>\n<blockquote>\n<p>\u201cThe audience doesn\u2019t change &#8211; only the formats they\u2019re willing to listen to.\u201d<\/p>\n<\/blockquote>\n<p>That\u2019s why understanding platform context, visual language, and how users consume content is more crucial than ever.<\/p>\n<h2>Conclusion: Between Data and People<\/h2>\n<p>In the end, <strong>AdWorld Experience<\/strong> proved to be one of those rare conferences that successfully bridges both sides of marketing &#8211; the analytical and the emotional.<\/p>\n<p>Yes, there was talk about AI, scripts, automation, and tools. But just as much about people, creativity, communication, and trust.<\/p>\n<p>\u201cAI can help you work faster but only you can decide what\u2019s worth doing.\u201d<\/p>\n<p>That\u2019s probably the most honest conclusion after two days filled with ideas, examples, and inspiration.<\/p>\n<p>&nbsp;<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-10-1024x576.jpg\" class=\"fancybox\" ><img decoding=\"async\" width=\"1024\" height=\"576\" class=\"aligncenter size-large wp-image-15148\" src=\"https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-10-1024x576.jpg\" alt=\"Dario, Martina i Martin\" srcset=\"https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-10-1024x576.jpg 1024w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-10-300x169.jpg 300w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-10-1536x864.jpg 1536w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-10-151x85.jpg 151w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-10-400x225.jpg 400w, https:\/\/kg-media.eu\/wp-content\/uploads\/2025\/10\/1-10.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Authors: Dario Dobo\u0161i\u0107, Martina Zadravec &amp; Martin Novak\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week we attended the AdWorld Experience conference and honestly, we didn\u2019t quite know what to expect. Most events these days revolve around the same buzzwords &#8211; AI, automation, the \u201cnew era of advertising\u201d &#8211; so we assumed this would be another round of nice phrases and predictions. Luckily, we were wrong.\u00a0 What won us&#8230;<\/p>\n","protected":false},"author":10,"featured_media":15152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[959,957,899,958],"class_list":["post-15172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-adworld","tag-adworld-experience-conference","tag-ai-en","tag-bologna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AdWorld Experience 2025 | KG Media<\/title>\n<meta name=\"description\" content=\"How AI, psychology, and emotion are shaping better marketing. 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