{"id":15131,"date":"2024-06-12T14:27:39","date_gmt":"2024-06-12T12:27:39","guid":{"rendered":"https:\/\/kg-media.eu\/?p=15131"},"modified":"2025-10-02T14:38:23","modified_gmt":"2025-10-02T12:38:23","slug":"sales-and-internet-marketing-whats-the-catch","status":"publish","type":"post","link":"https:\/\/kg-media.eu\/en\/blog\/sales-and-internet-marketing-whats-the-catch\/","title":{"rendered":"Sales and Internet Marketing \u2013 What\u2019s the Catch?"},"content":{"rendered":"

I spent a long time thinking about which topic to write about that would actually be useful. And so, I came up with the idea \u2192 sales and internet marketing.<\/p>\n

Many of you might ask: what\u2019s the catch<\/strong>, and what\u2019s so spectacular about it? Well, the catch is that \u201ctraditional sales\u201d is not the same as \u201csales in internet marketing.\u201d<\/p>\n

And here\u2019s why.<\/p>\n

What is Sales?<\/h2>\n

Let\u2019s start with sales and what it actually is.<\/p>\n

If I had to give a textbook definition, sales is the exchange of goods and services for money or some other form of value (crypto, service-for-service). And every time I mention to someone that I work in sales, I feel like they take one step back. At first, I thought the problem was me, but it\u2019s not \u2013 the problem is that sales today carries a negative connotation = those are the people who want to sell ice to an Eskimo, and if you don\u2019t want them to work their magic and take your money, you better run<\/em>.<\/p>\n

And that\u2019s where my story begins \u2013 a story I believe many others share who have experience selling internet marketing services.<\/p>\n

What is Internet Marketing?<\/h2>\n

I could write about this for days. <\/p>\n

But I won\u2019t \u2013 I\u2019ll try to explain it simply. Internet marketing is any form of advertising done online. Simple as that.<\/p>\n

The beauty of internet marketing lies in the fact that, provided everything is properly connected and set up for tracking, it can be monitored in detail. Okay, let\u2019s put aside cookies and all the regulations that have been pushed on us in recent years.<\/p>\n

\"Sales<\/a><\/p>\n

What does this actually mean?<\/h3>\n

Let\u2019s say I own a shoe store and want to advertise. I was told I need to be present in the local newspaper because that\u2019s how I\u2019ll attract customers to my shop. But what about the customers who DON\u2019T want to come to the store but prefer to order from the comfort of their own homes? They need to see ads online.<\/p>\n

If I run an ad in a newspaper, how will I know how many people came into my shop and purchased only because of that ad? There\u2019s a formula for that kind of tracking, but let\u2019s leave that aside for now. The bottom line is \u2013 I won\u2019t know.<\/p>\n

When I launch an online campaign on a portal, I know exactly how many people saw my ad, how many clicked on it, and how many purchases were made as a direct result.<\/p>\n

That\u2019s the beauty of internet marketing. Ask yourself \u2013 how can you make strategic decisions for future advertising if you don\u2019t know the results of your current campaigns?<\/p>\n

And always keep in mind: competition never sleeps, and this year it feels like we\u2019re witnessing the dawn of a new era in online advertising.<\/p>\n

Sales and Internet Marketing<\/h2>\n

Since I\u2019ve been in sales for many years, I\u2019ve gone through different phases: working in a physical store as a student, trade shows during university, a period of custom software development, but most of my time has been spent in the world of internet marketing.<\/p>\n

And precisely because of this variety, I can confidently say that sales in a store is not the same as sales in internet marketing. Selling insurance is not the same as selling Google Ads.<\/p>\n

Some colleagues would say, \u201cSales is sales.\u201d And yes, I can agree that a good salesperson can adapt to any situation. But there\u2019s a big difference between selling online marketing services and selling groceries in a store.<\/p>\n

\"Image<\/a><\/p>\n

Why?<\/h2>\n

The number one reason is that, in Croatia, customers still distrust online advertising. Marketing is still seen as a necessary evil. And that\u2019s the first hurdle in selling online advertising services.<\/p>\n

How do you \u201cconvince\u201d a director to invest in online ads if they view it as a cost rather than an investment? The position is extremely difficult because at that moment you have to be:<\/p>\n