Have you sometimes clicked on a product ad, only to see similar ads for weeks and months all over the Internet – as if the ads know what you searched for a few days ago.
They do.
This is remarketing (or retargeting). When a potential buyer shows interest, ads take note, then follow him, continuing the sales dialogue until they close the deal.
Welcome to the world of Marketing Technology.
Sales and communication that stick to the customer while online.
Just what you need to raise sales.