With the ever-growing use of Ad Blockers, articles, blog posts, reviews or essays covering topics particular to handpicked portals or web pages are sometimes the only communication that reaches the consumer.
But there’s more to it.
You should carefully select the title, find a topic interesting to the target group, and write a fantastic text.
So great, that the target group cannot resist it.
It solves their problems.
Shares your knowledge and experiences.
It is educative, entertaining and informative – but does not sell directly.
The idea is to initiate a dialogue and create trust.
They’ll make the purchase when it suits them.