You keep reading about e-mail newsletters as the most cost-effective form of marketing, but the results you get do not match expectations.
For this to work each email sent must have a goal, know who it is for, be tested from the title to the call to action.
Every following email is written according to the response, results and things you’ve learned from the previous ones.
No, you don’t send not one email per month, there are dozens of scenarios for which you have to write perfect, emotional and smart messages.
When you have them all written and defined, you can even automate the process.
That’s when the profit starts to pile up.