Want the world to know about your product, but don’t have the budget size of a GDP of a small nation?
No one does.
Choosing portals and web pages to show your ads, and setting up scenarios when specific ads are displayed, you interact with the target audience only when they find your product appealing.
Imagine someone brings you a pizza at the precise moment when your stomach rumbles with hunger.
It is a bid you cannot refuse, being at the right place at the right time.