TikTok advertising: How to utilize the popular platform for promotion in the international market
Short, entertaining video content with endless fun makes TikTok a true sensation.
More and more brands are using this social media platform to promote their products and services by following various trends. If you are considered incorporating TikTok advertising into your digital strategy, you are in the right place!
Unlock the full potential of this brilliant social media platform with KG Media advertising agency, which is a TikTok partner in Croatia for advertising in the foreign market.
Take a quick look at the following lines and discover the types of ads you can use and how you can establish your brand as a leader in TikTok advertising.
TikTok Advertising: Types of Paid Ads
You are familiar with Instagram, Facebook, and YouTube advertising, so you probably know that there are different types of paid ads on social media platforms.
TikTok offers several exciting types of paid ads for brands that you can include in your marketing campaigns.
The following are the most popular types of paid ads that can serve as a stepping stone in TikTok advertising:
- Image Ads: Well-known to everyone, image ads continue to dominate social media. They appear on related News Feed applications within TikTok, such as Babe, BuzzVideo, and TopBuzz. This type of paid ad in TikTok advertising can include text, brand or product name, and an image.
- Carousel Ads: Nothing beats the always-popular carousel ads! TikTok advertising allows you to showcase up to 10 different images with unique descriptions that will be displayed in TikTok News Feed applications.
- In-Feed Ads: Do you want to use an ad that will seamlessly appear between TikTok videos in a user’s For You feed? In-feed ads are the right thing for you. They are created through TikTok Ad Manager and can include video, text, and images.
- Video Ads: Would TikTok really be TikTok without video ads? Seamlessly “dive” into the For You feed and TikTok News Feed applications with this type of ad. This type of TikTok advertising can range from five seconds to one minute and can include video, text, image, and brand name.
- Pangle Ads: If brand awareness is your focus, this is an excellent tool for your strategy! This type of ad is distributed through the TikTok Audience Network and will help you reach a wider audience with TikTok advertising.
- Spark Ads: You have put so much effort into creating organic content, but a little “boost” would be beneficial for the results. Spark ads give brands the opportunity to enhance their organic content and achieve greater visibility on the platform. TikTok has told us that Spark ads are even 142% more appealing than regular feed ads.
How to Utilize TikTok Advertising for Promotion?
It’s clear as day that a clear vision of what you want to achieve is essential for successful TikTok advertising. After all, this applies to all social media platforms.
First and foremost, define your target audience and realistic KPIs. Everything will become much easier when you know who you’re addressing and what goals you want to achieve.
If you mostly follow Croatian TikTok influencers, remember that it may not be the same with your target audience in the foreign market. Adapt your TikTok advertising to local preferences, culture, and language, and tailor your content to these crucial factors.
As you will notice, as a TikTok user yourself, especially when diving into the world of TikTok advertising, this platform is highly creative. It will be easier for you if you creatively plan content creation, showcase your authenticity, and offer original, relevant, and exciting content to your target audience.
Once everything is ready, you can start implementing your campaign, and we believe you will eagerly monitor the results. Ads are typically set up first, and to maximize their effectiveness and adjust your strategy in a timely manner, keep an eye on the analytics to achieve your desired KPIs.
Benefits of TikTok Advertising and Future Trends
TikTok advertising has numerous advantages for Croatian brands that want to stay up to date in the foreign market. The belief that only young people use this social media platform is becoming less accurate, and ultimately, these young people will need your products and services one day.
We must be aware that TikTok brings a considerable user base and a high interaction rate, and your brand can become a star thanks to an engaged audience, making this platform so perfect.
How to unlock your full potential and stay up to date with trends? Put yourself in the shoes of your target audience and stay informed about new trends through various marketing portals. KG Media, the advertising agency that is the TikTok partner in Croatia for advertising in the foreign market, will also help you.
In addition to providing comprehensive support to brands that want TikTok advertising, we offer our clients valuable advice on adapting strategies and monitoring results.
At the end of the day, your successful TikTok campaign is our success.
