{"id":15177,"date":"2025-10-08T13:24:44","date_gmt":"2025-10-08T11:24:44","guid":{"rendered":"https:\/\/kg-media.eu\/?p=15177"},"modified":"2025-10-08T13:24:44","modified_gmt":"2025-10-08T11:24:44","slug":"adworld-experience-2025-zwischen-ai-hype-psychologie-und-dem-was-wirklich-zaehlt","status":"publish","type":"post","link":"https:\/\/kg-media.eu\/de\/blog\/adworld-experience-2025-zwischen-ai-hype-psychologie-und-dem-was-wirklich-zaehlt\/","title":{"rendered":"AdWorld Experience 2025: Zwischen AI-Hype, Psychologie und dem, was wirklich z\u00e4hlt"},"content":{"rendered":"Letzte Woche waren wir auf der AdWorld Experience Konferenz \u2013 und ehrlich gesagt wussten wir nicht genau, was uns erwartet.","protected":false},"excerpt":{"rendered":"<p>Letzte Woche waren wir auf der AdWorld Experience Konferenz \u2013 und ehrlich gesagt wussten wir nicht genau, was uns erwartet.<\/p>\n","protected":false},"author":10,"featured_media":15153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[572],"tags":[963,961,960,922,962],"class_list":["post-15177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-adworld","tag-adworld-experience","tag-adworld-experience-konferenz","tag-ai","tag-bologna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AdWorld Experience 2025 | KG Media<\/title>\n<meta name=\"description\" content=\"Wie KI, Psychologie und Emotionen Marketing ver\u00e4ndern \u2013 die wichtigsten Insights der AdWorld Experience 2025 im Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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