Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

This extremely targeted advertising method using search engines in which users trigger advertisements by entering keywords should be one of main segments of the Internet marketing mix.
Derived from the original English phrase “search engine marketing”, this advertising method ensures the sending of a marketing message at the moment users search for certain information by entering keywords, which may also be related to a certain product or service. Not only is the interference of unsolicited advertisements with a user’s searching avoided in this way, but also relevant information they search for themselves is provided to users.

We offer advertising potential with at least four search engines

KG Media ensures advertising in the following search engines:

  • Google
  • Bing
  • Yandex
  • Seznam

In order to ensure top quality campaigns for our clients, members of the KG Media online team are educated on a weekly basis and hold all the relevant certificates. Although certificates themselves do not guarantee quality campaigns, our team of experts has completed more than one hundred campaigns and can guarantee client satisfaction and a positive ROI with their experience and education.
This method of advertising is also extremely useful if Internet pages are not optimized for search engines, and as such do not have the possibility of “natural” positioning in search engines for certain keywords. Therefore this method of advertising may be used for “instantly” bringing targeted visitors to Internet pages.

What is the price of advertising?

Advertising price is based on the auction depending on the quality of the advertisement and the destination page, the presence of competition and the price per click you are ready to pay for a certain keyword. Therefore the aim of KG Media is to ensure the best conditions for the implementation of campaigns in order to ensure the lowest a price per click as possible and the best position of the advertisements as possible, depending on the targeted market and the “strength” or keywords.



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